Artist & Owner Ashley Michel
Weytk(hello), my name is Ashley Michel and I am Secwepemc from Tk’emlúps Indian Band. I am a Mother, Bachelor of Education Graduate (2023), & self taught Seamstress, Artist and Entrepreneur of 4 Generations Creations.
The inspiration for my business started in 2013 when my daughter was born. Growing up, there was a lack of authentic representation in fashion, media, & education. I wanted a better future for my daughter, and the generations to come - something my mom, my grandmothers, and our ancestors never had.
My business, 4 Generations Creations, aims to create designs that Educate others about Indigenous issues & resiliency. My designs unapologetically Indigenize and decolonize spaces as we walk this path towards meaningful reconciliation. I aim to create a safe and inclusive future that empowers and encourages a Positive Sense of Self-Identify, not only for my daughter, but for all Indigenous people across Turtle Island.