About the Owner & Founder of 4 Generations Creations

Weytk(hello), my name is Ashley Michel and I am Secwepemc from the Tk’emlúps Indian Band. I am a Mother, Bachelor of Education Graduate (2023), & self taught Seamstress, Artist and Entrepreneur of 4 Generations Creations. 

The inspiration for my business started in 2013 when my daughter was born. I wanted her to grow up with a positive sense of self identity - something many of us had to grow into due to the lack of authentic representation growing up.

A better future, not only for my daughter but our future generations to come, meant providing access to supplies for traditional crafts (beads, fabric, hide, & more) & creating wearable designs that inspire and educate others about Indigenous issues and resiliency.

With our success throughout the years, we were able to open a brick and mortar store location in November 2023 & have since supported over 30+ other Indigenous businesses and artists in store. 

When you shop 4 Generations Creation, you are actively participating in the Economic reconciliation and prosperity of Indigenous families.