About the Owner & Founder of 4 Generations Creations

 

Weytk(hello), my name is Ashley Michel and I am Secwepemc from the Tk’emlúps Indian Band. I am a Mother, Bachelor of Education Graduate (2023), & self taught Seamstress, Artist and Entrepreneur of 4 Generations Creations. 

The inspiration for my business started in 2013 when my daughter was born. I wanted her to grow up with a positive sense of self identity and authentic representation - something many of us don't have growing up.  

A better future, not only for my daughter but our future generations to come, meant providing access to supplies for traditional crafts (beads, fabric, hide, & more), creating wearable designs that inspire and educate others about Indigenous issues and resiliency, and empowering other Indigenous artists and businesses. 

With our success throughout the years, we were able to open a brick and mortar store location in November 2023 & have since supported over 40+ other Indigenous businesses and artists in store. 

When you shop 4 Generations Creation, you are actively participating in the Economic reconciliation and prosperity of Indigenous families.